Tips for Writing SEO-Friendly Page Titles & Meta Descriptions

General SEO information:

The importance of writing effective page titles and SEO titles cannot be overstated in the realm of search engine optimization (SEO). These title tags are often the first thing that users see in search results and play a significant role in determining the relevance and topic of a page to search engines like Google. Therefore, it is crucial to put effort into crafting well-written titles for the best SEO results.

SEO Title:

When searching on a search engine, a list of results will appear in the form of snippets. The part that resembles a headline is known as the SEO title. The SEO title typically includes the post title, but may also incorporate other elements such as the website name.

6 Tips for Crafting an Optimized Page Title for SEO

1. Each page should have a distinct title:

When multiple pages on your website have the same title tag, it can cause confusion for both search engines and users. This is because if you use the same title tag for pages that cover different topics, users may have trouble determining which one is most relevant to their search intent. To prevent this, make sure each page on your website has a unique title tag.

2. The title should accurately reflect the page’s content:

If your web page is about a restaurant that delivers food in New York, the title tag shouldn’t be “How to bake a cake at home.” The title should concisely and accurately convey the main topic of the page. Keep in mind that search engines aim to provide users with content that is relevant to their search intent. A good rule of thumb is to write for people, as they are the ones who pay the most attention to the title to see if it offers a solution to their problem.

3. Keep titles under 60 characters:

Search engines may truncate titles that are too long, usually to around 50-60 characters, which is roughly 600 pixels – the width of the title in the SERP. To avoid this, be mindful of the character limit when crafting your title tag and aim to create concise titles.

4. Place the main keyword at the beginning of the title:

While making sure your title is readable and appealing to users, many SEO experts believe that placing the keyword close to the beginning of the title tag can give it more weight with search engines. For example, “Cropped Blue Jeans for Women: Skinny, Flared & More” and “CBD Oil: All the Rage, But Is It Safe & Effective? – WebMD” have the main keywords “cropped blue jeans” and “CBD oil” at the beginning.

5. Incorporate primary and secondary keywords into the title:

To maximize the potential of your title, include two keywords – primary and secondary – especially if they don’t overlap in words.
For example,
“Best CBD Oil | Shop Cannabidiol Oil”
uses the primary keyword “best CBD oil” and the secondary keyword “cannabidiol oil.”

6. Consider adding the brand name at the end of the title:

If there is room. It’s not necessary to include the brand name in the title as a rule, but it can be beneficial to include it at the end of the title if there is space. Keep in mind that in most cases, your website will already be visible in search results for your brand name. For example, “Best House Cleaning, Home Cleaning in Boston | Handy” uses the title “Best House Cleaning” and “Home Cleaning in Boston” as keywords, with the brand name “Handy” at the end. In some cases, Google may automatically add the brand name to the page title, provided that the title itself consists of only 2-5 words and there’s enough room to add the name of the site or company.

Meta Description:

Creating an effective Meta description for your website can greatly improve your search engine optimization (SEO) efforts. A Meta description is a brief summary of a webpage’s content that appears in search engine results pages (SERPs). It is one of the first things that users see when they perform a search, so it is important to make it compelling and engaging in order to entice users to click on your link. Here are some tips for crafting the perfect Meta description:

Elements to consider when crafting an effective Meta description:

1. Keep it concise:

While the ideal length of a Meta description may vary depending on the message you want to convey, it’s generally recommended to keep it under 155 characters. This is because search engines may truncate longer descriptions in the SERP.

2. Use active language and make it actionable:

Your Meta description should be written in an active voice and should clearly state what users can expect to find on your webpage. It should also include a call-to-action, such as “Learn more” or “Get it now.”

3. Include your focus keyword:

By including your focus keyword in the Meta description, you increase the likelihood that it will be highlighted in the SERP, making your link more prominent.
Show specifications: If you’re selling a product, include technical specifications such as the manufacturer, SKU, and price in the Meta description.

4. Match the content:

The Meta description should accurately reflect the content of the webpage, otherwise, you risk misleading users and negatively impacting your website’s bounce rate.

5. Make it unique:

Each webpage on your website should have a unique Meta description to avoid confusing users and to ensure that your website stands out in the SERP.

6. Leave it blank:

If you don’t have the time or resources to craft a unique Meta description for each webpage, leaving it blank is better than using duplicate descriptions. Google will then pull a snippet from the page containing the keyword used in the query.


Points to keep in mind for the perfect page title:

1. Each page must have a unique title
2. The title must accurately describe what the page is about
3. Keep your titles under 60 characters
4. Put the main keyword at the beginning of the title
5. If your price or quality is a competitive advantage, add it to the title

Points to keep in mind for a good Meta description

1. Keep it up to 155 characters
2. Use active voice and make it actionable
3. Include a call-to-action if required
4. Use your focus keyword in the description
5. Show specifications, where possible if required
6. Make sure it matches the content of the page
7. Make it unique